CLIENT: Common Ground (Formally Moonlight Yoga)
BRIEF:
Laura came to us as she transitioned her studio from Moonlight Yoga to Common Ground—a shared space where she teaches yoga and rents to other movement practitioners. She wanted a new name, logo, brand colours, and guidelines that reflected her values: community, connection, and a grounded, welcoming vibe. We created a visual identity that feels true to her and flexible enough to support a wide range of teachers and offerings.
SERVICES:
Logo Design, Branded Merchandise & Print Design
ABOUT THE REBRAND
The rebrand for Common Ground was designed to reflect the values at the heart of the space: connection, inclusivity, and collaboration. At its core is a hand-crafted C and G monogram, with overlapping shapes that symbolize the coming together of diverse people, ideas, and practices.
Thoughtful typography details—like the joined R and U holding the O—represent the supportive, welcoming environment Laura cultivates. An abstract flower emerges from the monogram, symbolizing growth, transformation, and community flourishing over shared ground.
This was a deeply collaborative project, and we’re so grateful to have helped bring Laura’s vision to life.
