CLIENT: WAXWING YARN
BRIEF:
The logo design for Waxwing Yarn embodies community and connectedness, featuring birds in flight to symbolize unity and collaboration within the crafting world. It reflects the brand’s commitment to premium yarn, sustainability, and a supportive artisan community. In addition to the logo, we designed social media templates, ran a launch campaign, and created content for the first three months of business. We also developed a fully functional Shopify eCommerce website to support Waxwing Yarn's online presence and growth.
SERVICES:
Logo Design, Social Media Design Package & eCommerce Website
Waxwing Yarn Company is dedicated to providing knitters, crocheters, and fiber artists with premium, 100% Canadian-grown and milled yarn. Their mission is rooted in supporting local agriculture and manufacturing, ensuring that every skein of yarn is crafted with the highest standards of quality and sustainability. Waxwing Yarn focuses on helping crafters craft more and stash less, encouraging mindful making and thoughtful purchasing. The company fosters a sense of unity, collaboration, and connection within the crafting community, promoting the idea that creating beautiful projects is best done together. Through their products and ethos, Waxwing Yarn embodies the collective spirit of artisanship, offering crafters the tools to create with purpose and passion.
